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A successful video strategy requires a constant flow of new videos. This master list of video ideas will help you keep your content calendar full.
Sum up your company, blog, or YouTube channel in a short introduction video. You can use it on your homepage or you can create a custom featured video for your YouTube channel. You can even test out multiple intro videos to see which one works best for you and your business. Unlike first impressions, you can always make new intro videos.
Do you have customers or clients that are a big fan of your work or products?Why not ask them to come in and film a testimonial video? You could even ask customers to send you some webcam testimonials and edit them together for your website or YouTube channel.
You can also create your own testimonial for a product you use/love. Doing so could open up a partnership or collaboration opportunity with the company you are promoting (testimizing?).
Think about any big events that occur each year for your business or niche and think about related videos you could create. For example, if your channel is about movies you’ll probably want to create videos about the Academy Awards, the Golden Globes, and the Nickelodeon Kids Choice Awards (or as I call them, ‘Lil Oscars’).
Need an idea for a new video? Why not spend some time looking through royalty free music and stock video. You’ll be surprised at how many ideas you can come up with based on a single piece of music alone. Stock images and videos can be a huge time saver as well as a creative jumping off point. Why spend hours creating something that already exists? Go shopping for digital ingredients and see what you can cook up!