Adidas by Stella McCartney and Y Y and 3 open new space in Selfridges f87abb

Adidas by Stella McCartney and Y Y and 3 open new space in Selfridges f87abb

Adidas by Stella McCartney and Y Y and 3 open new space in Selfridges f87abb

A successful video strategy requires a constant flow of new videos. This master list of video ideas will help you keep your content calendar full.

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Intro Videos

Sum up your company, blog, or YouTube channel in a short introduction video. You can use it on your homepage or you can create a custom featured video for your YouTube channel. You can even test out multiple intro videos to see which one works best for you and your business. Unlike first impressions, you can always make new intro videos.

Thank You Videos

Thank you videos aren’t just for Alanis Morissette and Dido anymore! If you have a thank you page on your website somewhere, consider making a thank you video and putting it there. You’re welcome!

Interview Employees

Sure you interviewed your employees before you hired them (right?), well why not interview them now that they work for you. You probably have cool employees and you can use video to introduce them to the company and even your customers.

Testimonial Videos

Do you have customers or clients that are a big fan of your work or products?Why not ask them to come in and film a testimonial video? You could even ask customers to send you some webcam testimonials and edit them together for your website or YouTube channel.

You can also create your own testimonial for a product you use/love. Doing so could open up a partnership or collaboration opportunity with the company you are promoting (testimizing?).

Interview Yourself

Pretend your in an Apple product launch video and start answering questions while looking slightly to the right of the camera. Or film yourself, wait 20 years, and then interview yourself again.

Answer Frequently Asked Questions

If a question is frequently asked, it’s probably frequently searched for on Google and YouTube as well. Making a video that answers that question in a fun and engaging way can put you in front of a large audience.

Explainer Videos
Explain how a complex process or system works in an easy to understand way. Common Craft has built an entire business around explaining things with video. Check out their Social Media in Plain English video for some inspiration:
Dictionary Videos
Are there words or acronyms in your industry that people might not know? Make a short video for each one you can think of and you’ll be able to link to these videos on your website or in your other videos.
Special Effects Videos

Teach yourself a new special effect technique and either make a video about that or see how you can incorporate your new effect in another video.

Make a Music Video

You might not know it from watching MTV, but people still love music videos; They just watch them on YouTube now.

Ask Your Viewers Questions

Look through your video comments to see if there are any questions or issues that you could respond to with a video.

Or literally make a video asking your viewers/subscribers to ask questions.

Holiday Videos

Holidays show up consistently every year, so if you can make a good holiday video you may have viewers show up consistently every year as well!

Tent Pole Videos

Think about any big events that occur each year for your business or niche and think about related videos you could create. For example, if your channel is about movies you’ll probably want to create videos about the Academy Awards, the Golden Globes, and the Nickelodeon Kids Choice Awards (or as I call them, ‘Lil Oscars’).

Get Inspired by Stock Footage

Need an idea for a new video? Why not spend some time looking through royalty free music and stock video. You’ll be surprised at how many ideas you can come up with based on a single piece of music alone. Stock images and videos can be a huge time saver as well as a creative jumping off point. Why spend hours creating something that already exists? Go shopping for digital ingredients and see what you can cook up!

Freestyle Rap

Adding some rhymes to a seemingly boring topic can help make it more interesting. Check out this classic example from the SEO rapper.

Haul Videos

Haul videos are a vlog style video where the creator goes shopping and shares their purchases or "haul" with their viewers. This style of video is very popular in the fashion and beauty vertical, but it can be applied to almost any industry.